We feel that an affiliation with the established and respected 2010 Winter Games is a good way for us to enhance our brand, and in turn this could provide long-term business benefits for Port Metro Vancouver.
As Canada’s largest port, it’s also a great fit for us from a business perspective, because it allows us to help welcome the world with the Vancouver 2010 spirit through all of our customers from over 130 trading economies around the world when they come to BC.
This sponsorship will also reinforce our leadership position as Canada’s busiest port, in that we have the facilities, scale and expertise all businesses can capitalize on for their success.